While Case IQ’s platform might be intuitive and easy to use, the full breadth of all the ways the software helps it’s clientele was a more challenging concept to distill and communicate.
Our solution was to develop an identity that was all about clarity. We needed to quickly reflect the investigatory nature of their software. The idea of trends and solutions coming into focus became the linchpin of the system. Pixels coming into focus and human-centric photography help create a visual metaphor for this focus and clarity.