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While Case IQ’s platform might be intuitive and easy to use, the full breadth of all the ways the software helps it’s clientele was a more challenging concept to distill and communicate.

Our solution was to develop an identity that was all about clarity. We needed to quickly reflect the investigatory nature of their software. The idea of trends and solutions coming into focus became the linchpin of the system. Pixels coming into focus and human-centric photography help create a visual metaphor for this focus and clarity.

The logotype had to be simple but not void of personality. We chose a sans-serif that had the right precision in its geometric angles and just enough friendly quirk to express our decisive optimism. In the spirit of transparency we figured the best way to show the organized efficiency of the platform was to highlight our grid system.

Throughout the system we utilize a welcoming color palette to make sure we never stray too far from human. Purple takes center stage as a friendly but discerning hero color that sets Case IQ apart in a sea of similar industry hues.

Partnering with Case IQ brings hazard into focus. Their investigatory platforms illuminate risk and prevent peril for the good of employers and employees alike.

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